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On September 6, the largest and most influential professional exhibition in Europe and the Mediterranean region-the Italian International Fruit and Vegetable Online Exhibition (MACFRUT DIGITAL) was grandly opened. China's high-quality fruit and vegetable export companies made a collective appearance. 100 companies from 20 provinces in China More than a variety of high-quality fruit and vegetable products and advanced processing machinery have brought a beautiful "Chinese fruit and vegetable style" to Italian and global buyers.

So far, the Italian International Fruit and Vegetable Exhibition has been successfully held for 39 sessions. Since the outbreak of the new crown epidemic, this major professional exhibition has moved from offline to online. This year the organizers set up a special "China Day" event to promote the China Pavilion and hold a China-Europe Fruit and Vegetable Business Matchmaking Conference. Guang Defu, Ambassador of China's Permanent Representative Office to the United Nations Food and Agriculture Organization, Ma Hongtao, Director of the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs of China, and Gianpaolo Bruno, Chief Representative of the Beijing Office of the Italian Foreign Trade Commission, delivered video congratulations.

In 2019, Italy became the first G7 country to join the “Belt and Road” initiative. As the economic and trade cooperation between China and Italy continues to reach new heights, and the trade of agricultural products between the two countries continues to expand, the Italian International Fruit and Vegetable Exhibition has become an important platform for China's high-quality agricultural products and advanced technology and equipment to enter the European and even global markets.

This year, a total of 110 Chinese companies participated in the exhibition, including 44 high-quality development fruit and vegetable companies leading China's agricultural international trade. Exhibiting companies span east-west and north-south, and exhibited products have strong regional characteristics. At this fruit and vegetable exhibition, China not only brought tropical fruits such as lychees, longan, pineapple, and citrus to international businesses, but also temperate fruits such as fresh pears, apples, kiwis, grapes, and chestnuts, as well as tomatoes, garlic, edible fungi, ginger, etc. Vegetable products such as peppers also showcase China's increasingly leading agricultural product processing technology and equipment.

The most “eye-catching” of this exhibition is the distinctive fruit and vegetable products from various regional pavilions in China, bringing a strong “Chinese taste” to Italian and global buyers, and multi-dimensional display of China’s “agricultural, rural, rural, New developments and new highlights in the field of "farmers".

In the Chinese pavilion, Hebei, which is rich in agricultural resources, has 22 agricultural enterprises collectively appearing, and the number of exhibitors ranks first in the country. Hebei, as China's largest producer of fresh pears, has the reputation of "the world's fresh pears look at China, and the Chinese fresh pears look at Hebei". Among the eight "Hometowns of Yali Pears" promulgated by China (2000), Hebei occupies seven seats. In addition to fresh pears, Hebei also brought advantages and characteristics of fruit and vegetable products such as chestnut, hawthorn, sea buckthorn juice, pepper products, quick-frozen fruits and vegetables, and fresh vegetables to this exhibition.

At the exhibition, Guangdong, located in the tropical and subtropical region, brought a variety of products such as citrus, pomelo, lychee, pineapple, dragon fruit, kiwi, mango, longan, mushrooms, cucumber and vegetables, showing the diversity of Guangdong’s fruits and vegetables. Advantages and good quality. It is reported that as a dominant area for pomelo planting in the world, Guangdong pomelo planting area is about 40,000 hectares and the output is about 950,000 tons. In recent years, Deqing Gongtang, which has successfully entered the international market, has a long history of planting and is also popular with international customers.

The types of Chinese high-quality agricultural products export enterprises participating in the exhibition cover the entire industrial chain of production, processing, and trade. With advanced technology, top equipment, and multi-category international certification, they fully demonstrate the new development of China's agricultural modernization. In addition, the country's largest litchi export company-Guangdong Zhongli Agricultural Group Co., Ltd., garlic products are exported to more than 60 countries and regions around the world, Jiangsu Liming Food Group Co., Ltd., the pickle industry leader-Chongqing Fuling and Yuquan Pickled mustard and so on are also showing their style again.